As the art director, I led the innovative partnership between REI and The North Face to launch a lifestyle apparel collection designed for outdoor enthusiasts seeking comfort, style, and versatility. Sold exclusively at REI, the collection, titled 'Nature is Magic', was inspired by the enchanting allure of the natural world. To capture this essence, we chose the breathtaking backdrop of Vasquez Rock for our photoshoot, adding an extra layer of magic to the collection's visual narrative.
Photographer: Ashley Batz
CD: Jonathan Springer
ACD : Ryan Meline
AD : Mason Caldwell
Writer : Matt Neylon
